The Americana Brand

Premier lifestyle developer, Caruso Affiliated has properties all over the Southern California region, and is no stranger to branding each development with it's own intent and personality.  When several locations needed a new look and feel, they called on Nelson & Gilmore to create new brand positioning in the very competitive market place.  The Agency was able to create an elevated sense of arrival for each location, along side of establishing call to action key art and take aways for upcoming onsite special events.